Books

Books by Nathaniel Chua (Starfly Chua)
Exploring human behavior, relationships, and society through the lens of contextual behavioral science.

New Release!

Released in July 2026

Many relationship books tell us to find the right person or master the right techniques. Love, Contextually takes a different approach. It invites readers to see love as something we continually build within the context of two changing people living through changing circumstances. Drawing from years of counseling experience and contemporary contextual behavioral science, the book offers a compassionate, practical, and refreshing way to understand conflict, deepen connection, and cultivate healthier relationships.

Available worldwide on Amazon

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Released in March 2026

Why do societies flourish while others remain trapped in cycles of corruption, division, and mistrust? Drawing from psychology, behavioral science, and the social sciences, Better People, Better Country challenges conventional explanations and offers a contextual approach to understanding human behavior—from individuals and families to organizations and nations. Rather than asking only how to build better people, it asks how we can build contexts that bring out the best in people.

Now Available at Selected Fully Booked Branches
Better People, Better Country is now available through selected Fully Booked branches in Metro Manila.
Branches: Mall of Asia, Greenbelt 5, SM City North EDSA, Trinoma, SM Fairview, UP Town Center
Initial copies have been delivered to participating branches, making the book more accessible to readers who prefer to browse and purchase through a physical bookstore.
Availability may vary by branch.

Also available worldwide through Amazon

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Here are what some practitioners say about the book:

This book is a fascinating personal exploration and cultural adaptation of contextual behavioral science applied to psychotherapy. It takes you, with great clarity and humility, from the philosophical foundations of functional contextualism all the way to its practical applications in Acceptance and Commitment Therapy. The way it addresses the challenges of psychological well-being in the Philippines makes it a particularly valuable contribution.

Dr. Matthieu Villatte, PhD, Co-author of Mastering the Clinical Conversation: Language as Intervention

Better People, Better Country offers a transformative shift in perspective, moving from rigid cultural rules that invite moral shaming toward one of contextual understanding. Both deeply personal and extensively practical, Starfly Chua provides a psychosocial blueprint for change and progress at multiple levels of human existence. This book is an invaluable resource for the people of the Philippines because it moves beyond the exhausted cycle of demanding ‘better people’ and instead provides the tools to build ‘better contexts’ — systems that naturally support prosocial values that benefit citizens and country alike.

Lou Lasprugato, MFT
Peer-Reviewed ACT Trainer

For far too long, theories of human behavior and psychology have been relegated to the therapy room, used in private, and often at the individual level. We now have advanced psychological theories that can explain and help foster change at the societal level.
Chua reaches for the same shining star that famed behavior analyst B.F. Skinner once reached for, applying cutting edge behavior change technology to the community at large—not just for the purposes of greater mental health—but for more workable societies. Chua doesn’t just reach for this star, he grasps it firmly. Laid out in this book is a set of common sense reforms that could revolutionize the Philippines and the world at an achievable cost: our own willingness.

Jacob Martinez 
Practicing Counselor
Wisconsin, USA

Where to Buy

You can purchase the book through Amazon or directly from the author.

Order from Amazon

The book is available internationally through Amazon.
This option is recommended for readers outside the Philippines.
👉 Order on Amazon: https://a.co/d/09yUutUq

Amazon handles printing, payment, and delivery.

About the Author

Nathaniel Chua is a counselor and writer based in the Philippines. He holds a Master of Arts in Counseling and works with individuals and couples through One Life Only Counseling Services.

His work draws from contextual behavioral science, psychology, and social research to explore how people and societies can build more cooperative, humane, and sustainable ways of living.

If you are interested in learning more about the ideas behind the book, you may also explore the vlogs and reflections on this website and Facebook page.