The World That Shaped the Book

Better People, Better Country

is rooted in the belief that the strongest critiques of dehumanization emerge not from outrage alone, but from real encounters with human suffering.

Better People, Better Country

Contextual Behavioral Science is about helping individuals adapt more effectively to the contexts they live in — while also helping societies build contexts that empower individuals to thrive.

It is an approach to understanding human behavior that can be applied far beyond therapy:
toward better people for a better country,
and a better country for better people.